Alisa Hirota

For over 14 years, my career has been built around one fundamental principle: understanding people.

As an entrepreneur and longtime Santa Monica resident, I spent more than a decade building my own beauty business. During that time, I discovered that meaningful relationships begin with listening. What started as a passion for beauty evolved into a deeper appreciation for human connection, trust, and the experiences that shape our lives.

That curiosity led me to earn my Master’s degree from Columbia University in Clinical/Counseling Psychology, with a focus on Spirituality, Mind, and Body. My education deepened my understanding of human behavior, emotional well being, and the psychology behind decision making. These insights now shape my approach to real estate. Having lived and worked in Santa Monica for over a decade, I bring a genuine appreciation for its neighborhoods, community, and coastal lifestyle. My experience serving diverse clientele, from local residents to high-profile individuals, has strengthened my skills in relationship-building, thoughtful negotiation, discretion, and delivering exceptional service.

Today, I combine my psychological insight, entrepreneurial experience, and personalized care to guide clients throughout Santa Monica and the greater Los Angeles area. I believe real estate is about more than property. It’s about lifestyle, financial opportunity, and life’s next chapter. Whether buying, selling, or investing, my priority is to understand each client’s unique goals and provide thoughtful, strategic guidance every step of the way.